Practical digital guides.
Original, practical guidance on websites, images, colour, writing, HTML emails and search. Explore a workflow, try the related tools and check the limits before publishing.
Website Redesign Checklist: Plan Before You Rebuild
A practical website redesign checklist covering goals, content, mobile usability, URL redirects, performance and launch testing.
Read guide →Responsive HTML Email Development: A Practical Guide
Understand HTML email structure, responsive layouts, accessible content, image choices and testing across real email clients.
Read guide →How to Write Useful SEO Service Pages
Plan useful service pages with clear search intent, original explanations, internal links, metadata and crawlable production URLs.
Read guide →JPG, PNG or WebP? Image Conversion & Compression Guide
Choose image formats, preserve transparency and reduce file size with a practical workflow for browser-based image conversion and compression.
Read guide →Colour Palettes & CSS Gradients: A Practical Design Guide
Build coherent colour palettes, readable interfaces and useful CSS gradients with practical checks for contrast, states and fallback colours.
Read guide →Word & Character Counts: Write Clearer Website Copy
Use word counts, character limits and reading estimates to edit website copy, bios and email content without losing the meaning of your message.
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